This direct sales letter was made during impossible-to-schedule winter holidays. A hand-delivered box of actual Crumbs cupcakes accompanied it. The cover design of the letter mimicked the design of the actual cupcakes, which were assorted in the form of the accurate calendar for the month of January. The handwritten inside greeting simply wished the prospect well for the holidays and offered that she choose a cupcake, and date, for a follow up meeting.
Result: a bite, a reply, a date scheduled, a visit from their California offices to GlobeOp NYC headquarters, and a new-business win.