When creative director Michael Campbell contacted me about concept designs for the movie poster Soul Surfer his company, New Think Inc., already had more than 80 initial poster designs. However, New Think Inc. and its client, Sony/FilmDistrict wanted to try a different approach.
I created a poster design with a positive message derived from the inspirational true story of a surfer girl attacked by shark. Positioning the main character in a confident warrior pose with a surfboard as her shield portrays her as a true champion.
In this project, I also art directed the photo shoot, supervised the comping and retouching and managed the production of the poster.
The Soul Surfer poster was displayed in all major movie theaters in the US. The same imagery was used for the movie website, magazine ads, banners, movie theater displays, DVD covers and social media.